It all started two years ago when our founders were approached by several large global gas and electricity companies to help enter the UK energy market.
We, the founders, spoke passionately about creating a market identity centred around the needs of the customer. We spoke about creating a price-competitive product that offered a premium service to all with no additional charges. We spoke about incentivising, rather than penalising, customers for loyalty.
We were excited by our pitch, and ready to build an energy company that a consumer can trust. Unfortunately, the conglomerates didn’t share our vision…
So we built it ourselves!